The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own. I am drawn to personal projects that have an interesting vision or that show something I have never seen before. In this thread, I’ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; I’m just featuring projects that I find. Please DO NOT send me your work. I do not take submissions.
Today’s featured artist: Shahzad Bhiwandiwala
As an Indian, I have rarely seen Indian artists tackle what if scenarios relating to Indian Art and Cultural history. My passion for art history coupled with my creative instincts has often made me wonder about India’s approach to fashion had it been influenced by the European Renaissance as it swept across the known world at the time. This project brings these thoughts and ideas to visualization and is presented through the perspective of a single fictional royal family, The Garhwal Gharana aka The House of Garhwal spanning generations from an alternate timeline 15th Century to the 21st century.
There are two distinct fashion styles in the project:
- The first represents portraits styled in the fashion of an alternate timeline of the 15th century, where India is in the midst of its renaissance influenced by the High Renaissance period.
- The second details portraits styled in the fashion of an alternate timeline of the year 2020 where society has gone back to its roots of clans and kingdoms while taking fashion cues from the previously established renaissance style and adds a modern take to it.
The project is focused on fine art fashion and portraiture using opulent traditional Indian clothing with a European aesthetic and has been a collaborative result with Indian designers, jewelers and stylists such as Gaurav Gupta, Dhruv Singh, Begada, Amani, Studio Simone, Akankshaa, Outhouse Jewelry & The Costume Team having come together in providing and creating outfits and accessories towards the project.
To see more of this project, click here.
APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s. After establishing the art buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999. She has a new Twitter feed with helpful marketing information because she believes that marketing should be driven by brand and not by specialty. Follow her at @SuzanneSease. Instagram
Success is more than a matter of your talent. It’s also a matter of doing a better job presenting it. And that is what I do with decades of agency and in-house experience.
Original article: The Art of the Personal Project: Shahzad Bhiwandiwala.