Who printed it?
Vistaprint printed my work and I am quite happy with the results! Vistaprint is reasonably priced and produces decent quality product and as a photographer starting our budget is a huge factor.
Who designed it?
I designed my promo! I graduated from the Bachelor of Photography program at Sheridan College. The curriculum includes courses in graphic design and provides the students a well-rounded set of skills and education.
Tell me about the images?
These images have been taken over the past couple of years. In the future, I would like to keep the promo images more current.
My imagery choices range from portrait to fashion and product to architecture. I really wanted to showcase my range of capabilities! These images were from a few of my favourite shoots and ones that I had received the most positive feedback! There were also a lot of great memories that came out of these shoots. Some of my favourite memories come from working with wonderful models and stylists, and through wonderful teamwork my visions were brought to life.
It’s been interesting to do product shoots and one of my favourite was of Kavi Whisky shoot! While shooting the product, I was given a tour around the distillery and a lesson on how whisky is made. As an added perk, I also got to taste the amazing whisky! Yum!
How many did you make?
I researched different businesses in my area that I believed would benefit from my services. I printed 50 booklets, sent out 40 and saved a few for future potential clients. I always carry my business cards and a few booklets on me or in my car because you never know who you are going to meet and when that could be a potential client!
How many times a year do you send out promos?
This is my first promo! In the future, I would like to send out one or two promos a year! This way I can keep in contact with my clients and they can see new and updated work I’ve done throughout the year!
Do you think printed promos are effective for marketing your work?
I think printed promos can be very effective! The booklets are expensive so you have to do your research and be selective in who you send them too. I moved to a new town in October and needed a way to introduce myself! Promos are a good way to let new clients know I am a new business in town and to show them some of my work.
Original article: Featured Promo – Emily Lian Wright.