Who printed it?
I had it printed locally here in Calgary at a place called All Rush.
Who designed it?
I had my PR and marketing agency Gentle Lion co-design it with me.
Tell me about the format. Do you find explaining the process helpful to potential clients?
After reading the marketing book, They Ask You Answer (I highly recommend) I wanted to create something that answers my client’s questions and needs + evokes curiosity and comfort around what it’s like to work with me. So far this is the most client work I have ever received from a promo piece!
How many did you make?
I just went through a re-brand so I only made 75 copies this year. Next year I’ll send out way more!
How many times a year do you send out promos?
My goal is to send out a promo piece once a year in the spring.
Original article: Featured Promo – Britta Kokemor.