The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own. I am drawn to personal projects that have an interesting vision or that show something I have never seen before. In this thread, I’ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; I’m just featuring projects that I find. Please DO NOT send me your work. I do not take submissions.
Today’s featured artist: Maro Rennella
Ever since I was a little kid I’ve been passionate about the idea of traveling, and my love of photography has a lot to do with it.
It’s been with me 24/7 from the moment I embarked on this quest of the image and its ability to communicate, some twenty years ago.
Above all, I value the experience, the act of shooting; it’s become a necessity.
Photography is like a close encounter with the things I like best about me; it puts me in orbit, so to speak.
My working process is based on intuition, with just basic planning (sometimes not even that). The concept is usually a direct result from experience.
I’m a firm believer in the power of the image, as opposed to the overabundance of discourse.
I was always interested in documenting my particular vision of reality, though as of late I’ve been broadening my horizons to include that which is barely perceived, the realms of illusion and the sublime.
Mist and Walk two of my latest works, are a clear example of that new approach.
To see more of this project, click here.
APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s. After establishing the art-buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999. She has a new Twitter feed with helpful marketing information because she believes that marketing should be driven by brand and not by specialty. Follow her at @SuzanneSease. Instagram
Success is more than a matter of your talent. It’s also a matter of doing a better job presenting it. And that is what I do with decades of agency and in-house experience.
Original article: The Art of the Personal Project: Maro Rennella.