Who printed it?
I used GotPrint.com because I really love the double-glossy-trading-card feel of their postcards and that you can order small batches for a reasonable price.
Who designed it?
I made the cards based on the branding kit Sharon Wagner/Swail Studio designed for me. The zig zag I used was taken from some of the logo patterns she made, the placement of the contact information mimics the business card she designed, and the rest was my application of the branding colors and fonts she recommended in the kit.
Tell me about the images?
Curly Fry Ring is one of my favorites. I took the photo around the holidays one year when a lot of people I knew were getting engaged and married. It seemed like a good way to announce that I’m new in town. The fry came from Arby’s.
How many did you make?
How many times a year do you send out promos?
This is my first year investing in marketing promos. The goal is 4 times a year with different clients getting different cards at different times of the year. One round of potential clients got the Ring postcard at New Years and another set got the Ring postcard at Valentine’s Day.
Do you think printed promos are effective for marketing your work?
I just moved to Nashville and it’s a brand new market for me. I’ve never done targeted printed materials like this before but I think it’s starting to catch on. In addition to sending postcards out, I had a run of stickers printed that I’m posting up around town using the same patterns and logo block for additional brand recognition.
Original article: Featured Promo – Laura Thompson.